Why Businesses are Choosing Squarespace
With so many web platforms to choose from (and so many opinions online about which is the best), it can be quite a challenge to find the right platform for your business. I’ve been doing web design for quite some time and have used my fair share of platforms, including WordPress, Wix, GoDaddy… the list goes on. However, I haven’t stuck with anything as long as I have with Squarespace!
I’ve revised my website a handful of times on Squarespace. I love how Squarespace provides a service that allows me to design websites that meet my business needs and to implement integrations.
Who Is Using Squarespace?
Wondering if Squarespace is a right fit for your business? Well, I’ve worked with clients across several industries — small businesses, midsize business, entrepreneurs, retail companies, restaurants, consulting firms, creative agencies, bloggers, healthcare professionals, travel concierges, designers, and much more. My point is: Squarespace is suitable for a variety of business types and has the capability to meet most business needs.
Top 5 Reasons Why You Should Choose Squarespace!
1. Modern & Responsive Design Templates
Squarespace has a number of sleek modern templates to choose from. Now, the platform may not have as many templates as WordPress — but ever heard the phrase “too many options make it harder to choose.” Yep, exactly!
Squarespace lets you view each template on a live demo website. So, rather than just pictures, you actually see and manipulate how the site works! It also shows a handful of websites using that template. You can see the versatility from the client’s perspective.
An up-to-date look is crucial for any website. Squarespace takes some of the pressure off modernizing your site by supplying you with trend-setting designs. All the templates are mobile responsive. That means that your website will be flexible and easy to view on any device. Plus, you don’t have to do anything — these capabilities are built in!
All this just makes the process that much easier, especially for the do-it-yourselfer — which brings me to my next point.
2. Easy “DIY” Interface
One of my favorite things about Squarespace is how easy it is to build a website. Squarespace keeps everything simple and straightforward, unlike many other web builder platforms. You can easily navigate the back-end of the platform — adding pages, updating blogs, and changing your site design through an easy-to-use style guide tab.
For some users, there may be a bit of a learning curve. But, honestly, once you start playing around, you’ll find that there’s nothing you can’t manage. It’s literally step by step.
3. All-in-One Package
What other platform gives you everything? Well, what do I mean by everything? With Squarespace, you can have eCommerce, blogging, templates, email marketing, hosting, and domains all in one. No third party integration is necessary.
For most users, being able to tap into all of these resources easily is a must. This is especially the case for businesses where a small team, or even one person, is trying to tackle all of these elements at once. Having the ability to update, manage, and build your business in one space is a dream come true.
4. Super Responsive Customer Service
Even the best of designers may run into a situation where they need support. Thankfully, Squarespace customer services is awesome sauce — for real! It’s a super-responsive live chat with people who actually know what they’re talking about.
To date, I have yet to leave Squarespace customer support chat without a solution. We’re not talking about a call center that sends you to several different departments and so forth. I mean open a live chat, wait in queue for your agent, and get instant support on your site with a rep who is actually knowledgeable about the platform. I mean, how often does that happen?
And that’s not even mentioning the resource area, which has support for all aspects of Squarespace. There are helpful articles and plenty of tutorial videos to get you through any issue imaginable.
5. Squarespace Listens!
Squarespace Circle is a community of designer using the Squarespace platform to build websites (DailyMode Studio is one of those designers!). Squarespace actively communicates with this community and takes heed of its advice, using it to better the customer experience for us designers and you clients.
Story time… Squarespace recently made a change to the order of the back-end menu options in hope of creating a better customer experience. Most of the Circle members were thrilled about the majority of the changes, but there were updates in the design section that we KNEW were going to complicate things for everyone else. We expressed our concerns and, by the next day – literally – Squarespace made changes based on our feedback.
That, my friends, is called listening!!! Squarespace cares about your experience and ability to grow your business. I’d rather choose a platform that listens than one that doesn’t care. Wouldn’t you?
Businesses That Are Choosing Squarespace
Don’t just take my word for it. Here are some other businesses that love Squarespace and are choosing it over other platforms.
1. 8 reasons I chose to build my business's online home on Squarespace - Paige Brunton
2. How to Start a Blog: Why I use Squarespace - Elle & Co.
3. 7 Reasons Why We Chose Squarespace (Over Wordpress, Muse, Wix, Godaddy, etc.) - Think Creative Collective