Launch Mode: Bridges Lane Center

Bridges Lane Center Website

project overview

We’re so excited to announce that Bridges Lane Center for Student and Athlete Development is LIVE!

On this project we got to work with Beau Houston, owner & founder of Bridges Lane Center for Student and Athlete Development. When she first reached out to us about doing her website we were so excited because her work is so important and necessary - so it was just as important to US to get this RIGHT!

Bridges Lane Center for Student and Athlete Development is a non-profit organization that uses a research backed and trauma-informed approach to recognize, acknowledge and respond to the effects of adverse childhood experiences on students and athletes.

Beau has spent her career learning, researching and dedicating her time to providing children with a better approach to student athlete trauma. She’s created programs and courses to help bring her passion to life and influence the community. She knew she needed a platform that could bring these resources to a larger audience but wasn’t quite sure how. That’s when she reached out to Dailymode Studio.

The process

We began with a mini branding strategy session. We created a mood board and used that inspiration to curate a brand style guide to organize the Bridges Lane Center brand.

Bridges Lane Brand Style Guide - DailyMode Studio
Bridges Lane Mood Board - DailyMode Studio

Beau wanted to keep the brand colors neutral as her programs were for all children and parents.

Once we got the brand colors down we moved right to designing the site. Through our 2 Week Design Process we skip the busy work and get right to solution planning….so no wireframe building. We design right on the site with insights and planning done during our strategy sessions.

the solution

This goal driven design allowed Bridges Lane Center to:

  • position core programs as most important call-to-actions

  • highlight their mission statement (as this was highly influential through all of Beau’s work)

  • provide research & resources for ongoing training and information

  • allow donation payments from all sources to support the non-profit

  • integrate email marketing for tailored marketing resources

  • book consultations for parents, volunteers, and coaches with direct 1-on-1 support from Beau and her team (that’s also a lead conversion tactic)

see Bridges Lane Center live on squarespace

Ready to boost your web presence with a NEW or REVAMPED website?

Book your free 30 min web design consultation with Sequoia today! We’ll discuss your business needs (because it’s not just about your website!), your goals and how our team will help build a website that works with for you…………… even while you’re on vacation!

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